March 10

Network is proud to be one of the sponsors of the ISBA Annual Conference 2010 to be held on Thursday 18th March at Lord’s cricket ground.

Come and talk to us at stand 16.

September 09

Network launches new website

Network has launched its new website which, in terms of both identity and content, better reflects the range and nature of its business. This is the first step towards securing a more comprehensive and interactive web experience for both our clients and prospective clients as we continue to invest in both technology and brand infrastructure.

De coupling Debate

In many ways it's good to see the IPA raising the profile of the production de coupling debate (see IPA guidance note 'Seizing the High Ground in the De coupling Debate'). From Network's perspective the more advertisers are made aware that they have genuine options when it comes to selecting a production company the better.

As we stated before ad agencies that are providing their clients with high quality, cost effective and transparent production services have nothing to worry about.

Strangely the IPA paper tries to make a case against de coupling (supported by some rather feeble case studies) rather than build the case for agencies retaining their rights to production. Frankly the IPA case is weak and is not supported by the evidence Network (and others) have seen from clients themselves.

Clients have every right to demand a better deal in respect of ad production.