Unlock the Power of Creative
Production Automation
Transforming Your Creative Production for Global Success
As brands try to cut through to audiences with more personalised messages, it has created an increase in high-volume content production which can leave teams struggling to manage the quantities whilst working efficiently and cost effectively.
At Network London we provide a Creative Production Automation solution for clients who are required to deliver cost-effective, personalised campaigns - at scale. This solution optimises workflows and empowers clients to meet their consumer demands with speed and precision. Let’s see how this technology is helping to shape the industry, and how we could help you on your transformational journey.
What Is Creative Production Automation?
Creative Production Automation leverages software to streamline the creation of multiple creative content variations.
By utilising dynamic templates aligned with your brand guidelines, this technology enables seamless production of assets tailored for your diverse channels, formats, and languages. Through Creative Production Automation, you can achieve:
-
Cost Efficiency: Save resources by automating variations of asset production.
-
Faster Time-to-Market: Quickly produce and deliver assets globally.
-
Enhanced Personalisation: Generate localised and market-specific content effortlessly.
At Network London we integrate automation into our production workflows to accelerate delivery, enhance cost efficiency,
and empower brands to innovate. For instance, we’ve helped global clients reduce time-to-market while increasing creative
output - all without compromising on quality.
How It Works
1. Dynamic Template Creation
We design brand-compliant templates for use across all creative executions.
2. Automated Adaptations
Master assets are automatically converted into different formats, languages, and regions.
3. Personalised Variants
Integrate data sources like spreadsheets to generate highly targeted content.
Why Automation Matters and How to Implement It
As brands face increasing pressure to deliver high volumes of personalised content across multiple channels, the need for scalable, efficient creative production has never been greater. Creative Production Automation (CPA) addresses this by streamlining workflows, reducing manual tasks, enabling teams to focus on strategic and innovative work. The benefits are clear: faster time-to-market, improved consistency, and more impactful audience engagement. However, realising these advantages requires a thoughtful and structured implementation. Begin by standardising processes across global teams and reinforcing them with ongoing training. Adopt technologies that are not just advanced but aligned with your operational needs. Consolidate fragmented platforms to enhance collaboration, and prioritise automation for repetitive, time-consuming tasks. By combining a clear purpose with a smart rollout strategy, your brand can unlock the full potential of automation and drive creative excellence at scale.
The Business Case for Automation
Imagine managing a global campaign that involves six creative concepts, nine format variations, and 30 market
localisations- resulting in 1,620 unique assets. Traditionally, producing this volume of content would require a full creative team working for weeks. With Creative Production Automation (CPA), however, the entire process can be completed in just days.
This approach not only accelerates production and speeds up global rollout, but also significantly reduces costs, minimises manual effort, and ensures consistent, on-brand delivery across all markets.
Your Trusted Partner in Creative Automation
At Network London we specialise in providing creative automation to our clients. To ensure we always offer the best service
to clients, we offer additional benefits, including:
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Cost Savings: Reduce overheads and internal resource dependency.
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Flexibility: Adapt to evolving market needs with ease and resource use when needed.
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Innovation: Invest in new creative strategies instead of operational tasks.
At Network London we integrate automation into our production workflows to accelerate delivery, enhance cost efficiency, and empower brands to innovate. For instance, we’ve helped global clients reduce time-to-market while increasing creative output - all without compromising on quality. A Partner in Creative Automation As a collaborative partner with Kindred Group, we work closely with their central marketing team to deliver 1000s of banner adverts per month, across 28 country markets and multiple brands through the implementation and usage of creative production automation. This allows design, production and delivery in mere days increasing speed to market in an extremely competitive industry.
"Kindred Belgium has always loved working with Network London. Reason? Well, they’ve been able to deliver visually appealing, onbriefing and on-brand designs for various demanding projects we worked on together such as the ISaveLives campaign we launched through our local partnership with FC Bruges. Reaching deadlines and being proactive is a gift these days and Network has always managed to provide exactly that resulting in relative peace of mind on the ‘client’ end when briefing in big design projects.”
Tom Buttiens,
Country Marketing Manager, Belgium
Final thoughts
Creative Production Automation isn’t just about efficiency - it’s about unleashing creativity. By automating repetitive tasks, your teams can focus on what they do best: crafting impactful campaigns that resonate with audiences worldwide all whilst reducing time to market and reducing costs.
Ready to optimise your production processes? Let Network London guide you through this transformative journey.
Contact Graeme at graeme@network-london.co.uk to learn more.
Together, we can unlock the power of creative automation and redefine your brand’s potential.
What Is Creative Production Automation?
Creative Production Automation leverages software to streamline the creation of multiple creative content variations. By utilising dynamic templates aligned with
your brand guidelines, this technology enables seamless production of assets tailored for your diverse channels, formats, and languages. Through Creative Production Automation, you can achieve:
-
Cost Efficiency: Save resources by automating variations of asset production.
-
Faster Time-to-Market: Quickly produce and deliver assets globally.
-
Enhanced Personalisation: Generate localised and market-specific content effortlessly.
At Network London we integrate automation into our production workflows to accelerate delivery, enhance cost efficiency, and empower brands to innovate. For instance, we’ve helped global clients reduce time-to-market while increasing creative output - all without compromising on quality.
© Copyright 2024 Network (London) Limited. All Rights Reserved.
Registered in England: Company N°. 03166110 VAT Registration N° 672 1433 49
We comply with the GDPR and any data held by us is held on the following basis with legitimate interest or contract and is only such data- typically name, email, phone number and address- necessary for us to contact you. If you have any issues or object to us holding your data and would like us to delete it please email hello@network-london.co.uk
Get in Touch
+44 (0) 207 291 4700
6th Floor, The Media Centre
3-8 Carburton Street
London W1W 5AJ
Get in Touch
+44 (0) 207 291 4700
6th Floor, The Media Centre
3-8 Carburton Street
London W1W 5AJ
© Copyright 2025 Network (London) Limited. All Rights Reserved.
Registered in England: Company N°. 03166110 VAT Registration N° 672 1433 49
We comply with the GDPR and any data held by us is held on the following basis with legitimate interest or contract and is only such data- typically name, email, phone number and address- necessary for us to contact you. If you have any issues or object to us holding your data and would like us to delete it please email hello@network-london.co.uk