Unibet’s new sports creative framework sought to refresh the look and feel of its brand. As part of this rebrand, Network London was tasked to create a series of flexible onsite and bannerflow templates across multiple sports, promotions and markets.

 

Due to the high volume, fast turnaround and overall complexity of the deliverables, we focused on establishing clear timelines, prioritisation and capacity, and ensured the client received daily status updates. In addition, our flexible templates meant that local market changes could be implemented quickly and easily.

 

Even though these tasks comprised multiple elements and varied timings, our efficient process and ability to effectively absorb feedback ensured that 87% of the total 10,048 assets were delivered and approved with just two iterations.

 

Our cool-headedness under pressure was highly praised by the client, who also welcomed our ability to execute this global campaign under budget – with the final bill being 15% below the initially agreed number of hours.