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Pernod Ricard

Pernod Ricard

Digital studio, Production studio, Design,

Retouching, E-Commerce

Hero image optimisation for premium brands

Digital studio, Production studio, Design, Retouching, E-Commerce

Hero image optimisation for premium brands

Digital studio, Production studio, Design, Retouching, E-Commerce

Hero image optimisation for

premium brands

In an increasingly competitive digital retail environment, Pernod Richard engaged Network London to help ensure it wins the the digital shelf and minimises barriers to purchase, while retaining its products’ premium brand appeal.

 

To measure consumer appeal across multiple international markets, we developed and rolled out a series of test images designed to GS1 standards. These ‘mobile-ready hero images’ portrayed differing amounts of on-image product information to better understand how consumers interact with digital shelf images, what information they require and how this can aid purchases.

 

Our research found that while existing marketing strategies work well for lower-price mainstream items, optimising mobile-ready hero images was more effective for premium brands. Over the past year, Pernod Richard has experienced exponential digital growth and is focusing on continuing its focus on the digital space.

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More Work

High Volume Creative Framework

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Kindred

We Love The Underground

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Innocent

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The Law Society

Social Templates

clients_law_society.png
clients_kindred.png
clients_innocent.png
cta_view.png
cta_view.png

Kindred

Innocent

cta_view.png

The Law Society

High Volume Creative Framework

We Love The Underground

Social Templates

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If you’d like to talk to us about how Network London can help your business please contact us at:

+44 (0) 207 291 4700

6th Floor, The Media Centre

3-8 Carburton Street

London W1W 5AJ

Say Hello

High Volume Creative Framework

We Love The Underground

clients_kindred.png
cta_view.png

Kindred

clients_innocent.png
cta_view.png

Innocent

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