Overview:

For over 21 years Chanel has trusted Network London to handle every aspect

of their UK press, magazine and out-of-home campaigns. Whether it’s a

full-page spread in Vogue or a digital display in Harrods, we ensure

each piece reflects Chanel’s signature elegance and overall brand identity.

 

The Challenge:

Chanel’s creative team in Paris delivers stunning visuals, but translating those into flawless printed and digital executions in the UK requires absolute precision. Deadlines are tight, formats vary and any slip in quality can undermine the brand’s reputation. At the same time, Chanel expects us to manage costs intelligently without ever compromising craftsmanship.

 

Our Solution:

We developed a live production matrix that brings full transparency to every job. This single source of truth records every asset specification, print run,

point-of-sale placement and approval checkpoint. It means  no surprises, no last-minute changes and complete traceability from first proof to final delivery. Our ISO 9001 accreditation and triple-lock quality checks are built into this system, so each asset meets Chanel’s standards for the first time.

 

Impact:

Our work is regularly subject to creative audits by Chanel’s global team, with every campaign meeting the standards expected of the brand. Each season,

we deliver hundreds of assets across print and digital, maintaining consistency with Paris-supplied artwork down to the smallest detail. Clear approvals and a tightly managed workflow have reduced production queries by 30 percent, while keeping quality high and budgets controlled.