Financial imagery can be dull and repetitive. Asset manager, Fidelity, tasked Network London to challenge this perception by creating a more interesting and engaging image library for use with external comms.

 

Shifting away from the traditional pictures of bankers and computer screens, our design team sourced differentiated images that would resonate with audiences across six product categories: Retirement, Financial Planning, ESG and Sustainability, Market Volatility, Cybersecurity, and Training and Learning.

 

A long list of potential images was presented and then refined by working collaboratively with the client, enabling instant feedback and a better collective understanding of the image style required for each function.

 

Within a ten-week timeline, we delivered a library of 177 bespoke images – all fully sourced, retouched and ready to use across multiple formats.