As part of our long-term partner client Morrisons’ campaign to celebrate its 125th anniversary, Network London was asked to deliver a press and

out-of-home (OOH) advertising campaign to showcase the expertise of Morrisons’ colleagues and the freshness of its produce.

 

Working in collaboration with their leading creative agency, our brief was to develop their templates to suit the needs of the wider print and OOH marketing campaign in line with Morrisons’ guidelines. The campaign was timed to coincide with the 2024 European Championship and featured football iconography and related headlines, which needed to be constantly adjusted to reflect England’s progress through the tournament. With England winning a place in the final, ads were created to cover both winning and losing scenarios, while retaining the key brand elements of the 125th anniversary campaign.

 

Over an intense four-week period, we delivered 20 master press adverts, 99 adaptations, 54 OOH creatives and a 4-page cover wrap, demonstrating our creativity and quick reaction to shifting deadlines.