In April 2024, Otto Casino launched into the Swedish market, and Network London was enlisted to drive brand awareness with compelling onsite creative and dynamic banner adverts. After an initial brief and concept meeting with Otto’s design and marketing teams, we outlined a comprehensive plan that included five casino templates and three live casino templates for onsite use, plus a customizable Bannerflow template to support engaging banner ads.

Our onsite approach centered around Otto Casino’s primary focus on slot games, creating five distinct slot casino templates that each incorporated unique Otto design patterns to minimize design fatigue and deliver variety to the user experience. For the Bannerflow template, we leveraged working files from the client to build a flexible, layered design. This allowed for optional elements like feeds, images, videos, animations, and copy to provide Otto with versatile layout options, empowering them to adjust the creative based on specific campaign needs.

The templates received positive feedback upon delivery, with five size variations per onsite template and 21 variations for Bannerflow, establishing a rich creative toolkit for Otto Casino’s market launch. This collaborative approach and adaptable design enabled Otto Casino to capture attention in the competitive Swedish market, laying the groundwork for brand visibility and user engagement.

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