Network London partnered with Royal Canin to launch four promotional campaigns—Feline Care, Puppy, Kitten, and Breed— as a collaboration with Pets at Home across their digital channels. This project included a range of deliverables, from Facebook carousels and paid social ads to display ads and YouTube motion content, tailored to reach a highly targeted pet owner audience.

 

With numerous assets required across multiple platforms, maintaining quality and consistency was crucial. To address this challenge, our team implemented a detailed review process for each asset, ensuring alignment in style and messaging across all promotional content. Key enhancements included creating cohesive end frames for each promotion, incorporating PAH logos on all assets, and refining logos and copy to strengthen brand visibility. Additionally, we produced YouTube motion content in three lengths for each promotion and delivered high-quality static assets and carousels optimized for various social platforms.

 

This multi-platform approach delivered significant benefits, increasing brand exposure by tapping into PAH’s extensive following. The campaigns not only attracted new customers but also enhanced credibility of Royal Canin’s product range through association with a trusted partner like PAH. By reaching a well-targeted audience of pet owners, we maximized engagement and generated strong traffic to the brand, successfully driving interest across all four promotions.