Capital Group, a global financial leader, sought to streamline their email communications by developing a toolkit of EDM templates that would cater to diverse messaging needs across multiple markets. Network London was tasked with creating flexible, reusable templates that would support Capital Group’s wide range of email campaigns while remaining adaptable to specific regional requirements.

 

To address the varied needs of both Capital Group’s internal teams and global audiences, Network London collaborated closely with Capital Group to understand the core communication objectives for each market. Based on these insights, we developed a comprehensive set of EDM templates designed to support four key content types: a broad campaign template, a webinar template for event promotion, a multi-product template to showcase multiple offerings, and a tactical template for time-sensitive messaging.

 

The resulting toolkit included a guide detailing the purpose and ideal use for each template, allowing each market to easily identify and select the most appropriate format for their communication needs. With the toolkit in place, regional teams now brief Network London with the selected template and relevant content, enabling rapid HTML development and efficient deployment. This solution not only ensures consistent branding and messaging but also streamlines the email creation process, significantly improving turnaround times and engagement across Capital Group’s global email communications.